Content Marketing,

How to Harness User-Generated Content Without Being Sued

User-generated images have become a valuable asset for marketers and media brands, providing some of most engaging and cost effective content for campaigns– unless of course it results in multimillion dollar lawsuit. Each year, several brands learn this the hard way. In 2013, a photographer sued BuzzFeed for $3.6 million after discovering the site had used one of his Flickr photos without permission. Getty Images and Agence France-Presse (AFP) also suffered a $1.2 million lawsuit after pulling a photographer’s Twitter photos without consent. The conflict between user-generated content (UGC) and digital rights has become perilous for brands. UGC has become

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