Patrick Tripp's Articles on Martech Zone

Patrick Tripp

Patrick Tripp brings 17 years of experience in the technology, consulting and marketing industries to his role as vice president of product strategy for the Convergent Marketing Platform at RedPoint Global. Previously, Patrick was in charge of email and cross-channel marketing strategy at Adobe. Before that, he led real-time marketing solutions strategy at Neolane, which was acquired by Adobe in 2013.
  • Advertising Technology2017 direction

    Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    Unlike balloons and bubble gum, Martech won’t burst when extended to what seems like a breaking point. Instead, the Martech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether the martech industry—distended by more than…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership