Patrick Tripp's Articles on Martech Zone

Total articles: 1
Patrick Tripp

Patrick Tripp

Patrick Tripp brings 17 years of experience in the technology, consulting and marketing industries to his role as vice president of product strategy for the Convergent Marketing Platform at RedPoint Global. Previously, Patrick was in charge of email and cross-channel marketing strategy at Adobe. Before that, he led real-time marketing solutions strategy at Neolane, which was acquired by Adobe in 2013.
  • Advertising Technology2017 direction
    Patrick TrippJan 12, 2017

    Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    Unlike balloons and bubble gum, Martech won’t burst when extended to what seems like a breaking point. Instead, the Martech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether the martech industry—distended by more than…

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