Content Marketing

What Marketers Need to Know about Protecting Intellectual Property

As marketing—and all other business activities — have become increasingly reliant on technology, protecting intellectual property has become a top priority for successful companies. That’s why every marketing team must understand the basics of intellectual property law. What is Intellectual Property? The American legal system provides certain rights and protections for owners of property. These rights and protections even extend beyond our borders through trade agreements. Intellectual property can be any product of the mind that the law protects from unauthorized use by others in commerce. Intellectual property — including inventions, business methods, processes, creations, business names and logos —

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