Technology

Domain Discovery: Enterprise Management of Domain Assets

Chaos lurks in the digital world. Any company can easily lose track of its digital assets in an era when domain registrations happen in dozens of different ways and when mergers and acquisitions constantly add new websites to the mix. Domains that are registered and never developed. Websites that go years without updates. Mixed messages across marketing platforms. Redundant expenses. Lost revenues. It’s a volatile environment. Companies’ digital environments are constantly changing, and keeping track can be difficult, if not impossible. Many companies have already gotten tangled up in this digital mess. Consider the company that tried to register a

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