Rick Chavie's Articles on Martech Zone

Total articles: 1
Rick Chavie

Rick Chavie

Rick Chavie was appointed CEO of EnterWorks in May 2015. He came to EnterWorks after serving as SVP, Global Solution Management with hybris and SAP’s Customer Engagement and Commerce group, where he brought together digital and physical commerce and CRM assets for seamless customer experiences.
  • Content Marketing
    customer relationship
    Rick ChavieMay 16, 2016

    Build Sustainable Customer Relationships with Quality Content

    A recent study found that 66 percent of online shopping behaviors include an emotional component. Consumers are looking for long-term, emotional connections that go beyond buy buttons and targeted ads. They want to feel happy, relaxed or excited when they shop online with a retailer. Companies must evolve to make these emotional connections with customers and establish a long-term loyalty…

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