Content Marketing, Customer Relationship Management, Ecommerce and Retail

Build Sustainable Customer Relationships with Quality Content

A recent study found that 66 percent of online shopping behaviors include an emotional component. Consumers are looking for long-term, emotional connections that go beyond buy buttons and targeted ads. They want to feel happy, relaxed or excited when they shop online with a retailer. Companies must evolve to make these emotional connections with customers and establish a long-term loyalty that has influence beyond a single purchase. Buy buttons and suggested advertisements on social media platforms target consumers based on personal information, such as purchase and browsing history. While companies push related content to consumers in nuanced ways, these methods