Content Marketing, Customer Relationship Management, Ecommerce and Retail

Build Sustainable Customer Relationships with Quality Content

A recent study found that 66 percent of online shopping behaviors include an emotional component. Consumers are looking for long-term, emotional connections that go beyond buy buttons and targeted ads. They want to feel happy, relaxed or excited when they shop online with a retailer. Companies must evolve to make these emotional connections with customers and establish a long-term loyalty that has influence beyond a single purchase. Buy buttons and suggested advertisements on social media platforms target consumers based on personal information, such as purchase and browsing history. While companies push related content to consumers