Rishi Dave's Articles on Martech Zone

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Rishi Dave

Rishi Dave is the chief marketing officer for Dun & Bradstreet. Rishi joined Dun & Bradstreet in February 2014 from Dell where he was the executive director of digital marketing. Rishi holds degrees in chemical engineering and economics with honors from Stanford University and an MBA in marketing from the Wharton School, University of Pennsylvania.

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Rishi DaveApr 5, 2017

5 Steps to Winning at Account-Based Marketing

Account-based marketing (ABM) is gaining ground among B2B marketers. According to a recent study, 2017 B2B Programmatic Outlook, 73% of B2B marketers currently use or plan to adopt ABM in 2017. And it’s for good reason: ABM’s ROI can outperform all other B2B marketing investments. ABM is hardly a new concept. In fact, some argue that ABM has been around…

5 Steps to Winning at Account-Based Marketing

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