The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand. For companies to take full advantage of the opportunity and return on investment that an affiliate program is capable of producing, they need to understand and recognize certain aspects and nuances of the industry. Here are three to watch
Articles by Robert Glazer
Robert Glazer
Robert Glazer is the founder and Managing Director of Acceleration Partners, founder, and Chairman of BrandCycle and author of Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies, partnering with brands such as Adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker.