Robert Glazer's Articles on Martech Zone

Total articles: 1
Robert Glazer

Robert Glazer

Robert Glazer is the founder and Managing Director of Acceleration Partners, founder, and Chairman of BrandCycle and author of Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies, partnering with brands such as Adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker.
  • Advertising TechnologyAffiliate Marketing
    Robert GlazerApr 24, 2017

    Three Dangers of Affiliate Marketing and How to Avoid Them

    The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand. For companies to take…

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