RJ Horsley's Articles on Martech Zone

Total articles: 1
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RJ Horsley

RJ Horsley is the President of SpotOn Transact, LLC, a cutting-edge payments and software company redefining the merchant services industry by integrating multi-channel payment capabilities with software solutions for companies to better run and grow their business.
  • Content MarketingWe Love Customers
    RJ HorsleyNov 4, 2019

    Why Loyalty Marketing Helps Operations Succeed

    From the beginning, loyalty rewards programs have embodied a do-it-yourself ethos. Business owners, looking to boost repeat traffic, would pour over their sales numbers to see which products or services were both popular and profitable enough to offer as free incentives. Then, it was off to the local print shop to get punch-cards printed and ready to hand out to…

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