Optimizely Intelligence Cloud: How To Use Stats Engine To A/B Test Smarter, And Faster

If you’re looking to run an experimentation program to help your business test & learn, chances are you’re using Optimizely Intelligence Cloud – or you’ve at least looked at it. Optimizely is one of the most powerful tools in the game, but like any such tool, you might use it wrong if you don’t understand how it works.  What makes Optimizely so powerful? At the core of its feature set lies the most informed and