Marketing Tools, Mobile and Tablet Marketing, Sales Enablement, Technology

How to Use Product Videos to Help Your Sales Team Get Past the Gate

Linda was in a pickle. After working for weeks to secure a sales appointment at the Port Authority in Houston, her distributor partner was unable to join her for the appointment due to a last-minute conflict. The prospect was naturally distrustful, since he’d only interacted with Linda’s partner up to that point. That predicament left Linda with two choices: leave her prospect with a brochure and business card, hoping to return in the future, or try something new to grab the prospect’s interest and manage the sales call alone…. Hard cold reality time here. A