“It was a really cool place to hang out until everyone else started going there.” This is a common complaint among hipsters. Marketers share their frustration; that is, if you replace the word “cool” with the word “profitable.” A great marketing channel can lose its luster over time. New advertisers take attention away from your message. Rising costs make the investment less lucrative. Regular users get bored and move on to greener pastures. To keep your marketing activities profitable, you sometimes have to do the same. Fortunately, new advertising opportunities are popping up all the
Long-Form Content Marketing
Society and life in general seem to move at light-speed; catch up or miss out is the motto for many businesses. In fact, life in the fast lane has taken on a whole new meaning with the introduction of websites that exist to share short-form content – Vine, Twitter and BuzzFeed are just a couple, popular examples. Because of this, many brands have shifted their focus to providing information their customers need in short snippets that can be digested on the go. It makes sense; in many cases, this is the best way to reach
The Interactive Infographic Trend
Throughout the past few years, infographics have been everywhere and for good reason. Statistics are often necessary to add credibility, and infographics make it easy to break down data that might have otherwise been very cumbersome for an average reader. By employing infographics, data becomes educational and even fun to read. Infographic Evolution As 2013 is about to come to a close, infographics are once again changing how people digest knowledge. Now, infographics are not just comprised of bright colors, eye-catching fonts and sleek designs. Some, appropriately called interactive infographics, include animation, links and other