Scott Donald's Articles on Martech Zone

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Scott Donald

As CEO and founder of Creativ Digital, Scott uses his entrepreneurial spirit, creativity and passion for all things digital to expand his business into a seamless professional organisation.
  • E-commerce and RetailDepositphotos 38521135 s
    Scott DonaldMar 12, 2015

    How Shopper Product Ratings Affect AdWords Merchants

    Google rolled out an AdWords feature late in July to help shoppers make more informed buying decisions. Product Listing Ads (PLA) across Google.com and Google Shopping will now have product or Google shopping ratings. Think Amazon and that’s exactly what you’ll see when you search for products and services on Google. The product ratings will use the 5-star rating system…

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