- Content Marketing
The Tech Effect: Martech is Doing the Exact Opposite of its Intended Purpose
In a world where technology is designed to be an accelerator and deliver a strategic advantage, marketing tech has over the years, in fact, doing the exact opposite. Faced with dozens of platforms, tools, and software to choose from, the marketing landscape is more convoluted and complex than ever, with tech stacks getting more complicated by the day. Just look…