Content Marketing, Customer Relationship Management, Publishing

Why Marketers Need a CMS in Their Toolkit this Year

Many marketers across the country are underestimating the true benefit that a Content Marketing System (CMS) can provide them. These wonderful platforms offer a wealth of largely undiscovered value far beyond just allowing them to just create, distribute and monitor content across the business. What is a CMS? A content management system (CMS) is software platform that supports the creation and modification of digital content. Content management systems support the separation of content and presentation. Features vary widely but most include web-based publishing, collaboration, format management, history editing and version control, indexing, search, and retrieval. Wikipedia

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Customer Relationship Management, Mobile and Tablet Marketing

Setting Up for Marketing Success in 2017

While the Christmas season may well be getting underway, with staff parties being scheduled and mince pies doing the rounds of the office, this is also the time to be thinking ahead to 2017 to ensure that in 12 months’ time, marketers will be celebrating the success they’ve seen. Although CMOs across the country may well be breathing a sigh of relief after a challenging 2016, now is not the time to become complacent. In the past year, we’ve seen tech giants diversifying their offerings, like with UberEats, Amazon bookstores and Apple ditching the headphone

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