Customer Data Platform, Customer Relationship Management, Data

The Identity Puzzle in Customer Data Management

The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart to slay him for good. In modern times, the consumer is a bit like Ravana, not in terms of his evil designs but his multiple identities. With proliferation of a host of new age devices like smart speakers, wearables, connected

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