Steve Kremer's Articles on Martech Zone

Total articles: 2
Steve Kremer

Steve Kremer

Steve describes himself as a "little bit country, a little bit rock-n-roll" as both a techie and a marketer. He left WISH-TV back in 1995 to be one of Indy's first Web designers and consultants. Along the way he worked for startups including iProperty.com, Narrowline, OneCall Internet, Vontoo, ChaCha where was employee #4 and is currently ChaCha's Director Of Online Advertsing.
  • Content Marketing26191 382605561446 708821446 4320430 6102231 n e1271363635124
    Steve KremerApr 15, 2010

    Get offline, get unplugged, at least for a while

    I first got online and got my first e-mail address in early 1995.  In late ’95 I launched my Web design business.  Having my own company meant being online and available to my customers all the time.  I was always plugged in.  Even on vacation I brought my now vintage NEC laptop.  As time went by I joined various startups.…

  • Content Marketingad malware1
    Steve KremerMar 18, 2010

    Don’t become a Advertising Malware victim

    The e-mail comes in. You’re excited. It’s a very high CPM deal from a major brand name advertiser. You don’t recognize the e-mail address of the sender. You think to yourself: “Hmmn..exampleinteractive.com. Must be a small interactive shop that the major brand is using”. You send back an e-mail asking for their IO (Insertion Order) and start looking at your…

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