Shannon Tucker's Articles on Martech Zone

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Shannon Tucker

Shannon is a seasoned public relations professional who gets clients in the news. Shannon believes in the power of integrated public relations by combining earned, paid, and owned media. Shannon is the Senior Director Media Relations at SSPR.

Analytics & Testing

Shannon TuckerJul 15, 2019

Exposure is Not the Same as Impact: It’s Time to Stop Using Impressions to Measure Value

What are Impressions? Impressions are the number of potential eyeballs on your story or social media post based on estimated readers/viewers of the outlet/source. In 2019, impressions are laughed out of the room. It’s not uncommon to see impressions in the billions. There are 7 billion people on earth: about 1 billion of them don’t have electricity, and most of the…

Exposure is Not the Same as Impact: It’s Time to Stop Using Impressions to Measure Value

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