Analytics & Testing, Content Marketing, Ecommerce and Retail, , Marketing Automation, Mobile and Tablet Marketing, Sales Enablement, Search Marketing, , Technology

The Future of MarTech

The present and future of Marketing Technology was debated and captured at the inaugural MarTech Conference in Boston. It was a sold-out event that brought together diverse thought leaders in the MarTech world. In advance, I had the opportunity to connect with the conference chair, Scott Brinker, to discuss the industry’s evolution and how the role of Chief Marketing Technologist has become the must-have role within marketing organizations around the globe. In our conversation, Scott emphasized, ironically: The biggest challenge to the adoption of MarTech, is more human than technical. Marketing technologies have enabled new ways for marketers to manage

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