Analytics & Testing, Sales Enablement

Infer Net New Leads: Identify and Send the Best Leads in Salesforce

Businesses are struggling to interpret mountains of data about their customers and what motivates them. It’s nearly impossible to see the forest from the trees when people are focused on their system of record vs. extracting useful insights from all the signals in disparate systems like Salesforce, Marketo and Google Analytics, as well as unstructured sources from the web. Few companies have the resources or expertise to mine their data and apply analytics that determine which prospects will buy their products, and when. Those that try to tackle the challenge with lead scoring in their marketing automation systems have to

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