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Why You Should Upgrade to Google Universal Analytics

Let’s get this question out of the way now. Should you upgrade to Google’s new Universal Analytics? Yes. In fact, you have most likely already been upgraded to Universal Analytics. But, just because Google updated your account for you, it doesn’t mean you don’t have to do anything else or that you are getting the most out of your new Universal Analytics account. Right now, Google Universal Analytics is in the third phase of its rollout. It is out of beta and most accounts are automatically being upgraded. In fact, you can’t even choose the old version of the analytics when