Branding, Chat Bots, Technology

Don’t Let Bots Speak for Your Brand!

Alexa, Amazon’s voice-enabled personal assistant, could drive more than $10 billion in revenue in just a couple of years. In early January, Google said it had sold more than 6 million Google Home devices since mid-October. Assistant bots like Alexa and Hey Google are becoming an essential feature of modern life, and that offers an amazing opportunity for brands to connect with customers on a new platform. Eager to embrace that opportunity, brands are rushing to put their content on voice search-driven platforms. Good for them — getting in on the ground floor with voice

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