Tara Kelly's Articles on Martech Zone

Total articles: 1
Tara Kelly

Tara Kelly

A serial innovator, published author and founder, president and CEO of SPLICE Software, Tara is passionate about technology’s potential to change lives for the better. She has consistently channeled that belief into developing technologies that enhance operations, enable better service delivery, and improve the customer experience. This has led to the creation of three customer experience companies and turning an innovative idea into a patented, proprietary technology that harnesses data streams to create personalized, automated messages.
  • Content MarketingBot Brand
    Tara KellyJun 1, 2018

    Don’t Let Bots Speak for Your Brand!

    Alexa, Amazon’s voice-enabled personal assistant, could drive more than $10 billion in revenue in just a couple of years. In early January, Google said it had sold more than 6 million Google Home devices since mid-October. Assistant bots like Alexa and Hey Google are becoming an essential feature of modern life, and that offers an amazing opportunity for brands to…

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