Ecommerce and Retail, Marketing Infographics

4 Things Marketers Can Learn from Mother’s Day Data to Improve Father’s Day Campaigns

No sooner does the dust settle from Mother’s Day campaigns than marketers turn their attention to Father’s Day. But before setting Father’s Day activities in stone, can marketers learn anything from their Mother’s Day efforts that could help them boost sales in June? After a careful analysis of Mother’s Day 2017 marketing and sales data, we believe the answer is yes. In the month leading up to Mother’s Day, our team gathered data from more than 2,400 online retailers related to cart abandonment, email re-marketing, conversions, and sales. The e-tailers that we studied were in five industries – Clothing, Footwear

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Ecommerce and Retail, , Marketing Infographics

E-commerce Takeaways from Early Spring Marketing Efforts

Even though spring has only just sprung, consumers are raring to get started on their seasonal home improvement and cleaning projects, not to mention buying new spring wardrobes and getting back in shape after months of winter hibernation. Peoples’ eagerness to dive into a variety of spring activities is a main driver for the spring-themed ads, landing pages and other marketing campaigns that we see as early as February. There might still be snow on the ground, but that won’t stop consumers from making their spring purchasing decisions sooner rather than later. For companies to be successful in getting peoples’

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