Tom Mucklow's Articles on Martech Zone

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Tom Mucklow

Tom Mucklow

Tom Mucklow leads the Addressy team in offering comprehensive and effective solutions to online shopping and delivery frustrations in the U.S. The cutting-edge address verification platform optimizes and streamlines the checkout process for online retailers and their customers by auto-populating address information, narrowing results with each keystroke, and verifying accurate address data for over 240 countries worldwide. As the leader of Addressy, Tom works to convey the cost-saving, user-experience, and data quality benefits of predictive address verification technology to businesses across the U.S.
  • E-commerce and RetailMobile Ecommerce Checkout
    Tom MucklowJun 13, 2017

    A 5-Step Plan to Optimize Your Checkout for Shoppers.

    According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median rate of 66% in the US. Online retailers who don’t offer a great mobile experience are likely to be missing out…

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