Tyson Quick's Articles on Martech Zone
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Analytics & Testing
Why Is Page Speed Is Critical? How to Test and Improve Yours
Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s…