The Consumer Goods sector is a space where large investments and high volatility often result in grand shifts in the name of effectiveness and profitability. Industry giants like Unilever, Coca-Cola, and Nestle have recently announced reorganization and re-strategizing to spur growth and cost savings, while smaller consumer goods manufacturers are being hailed as agile, innovative party crashers experiencing significant success and acquisition attention. As a result, investment in revenue management strategies that can impact bottom-line growth is readily prioritized. Nowhere is the scrutiny greater than on trade marketing where consumer goods companies invest more than
Articles by Terry Ziegler
Terry Ziegler
Terry Ziegler is CEO and Co-Founder of T-Pro Solutions. With over 30 years of consumer packaged goods (CPG) management experience in the areas of trade marketing, consumer marketing, category management, sales and finance in leadership and management roles at RJR/Nabisco, Borden Foods, Dairy Farmers of America, Synectics Group and AFS Technologies; Terry combines innovative application with practical leadership.