In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier said than done. Creating this kind of experience requires the tools to learn about your customers, build relationships and know what kind of offers they’ll be interested in, and when. What’s equally important is knowing what offers aren’t relevant, to avoid annoying or alienating your most loyal customers. The “Three A’s” of Relationship Building Building