Venkat Viswanathan's Articles on Martech Zone

Venkat Viswanathan

As Founder and Chairman of LatentView, Venkat is the visionary behind LatentView. He has helped several Fortune 500 clients leverage an India-based offshore services delivery model in the financial services and telecom sectors for over a decade. He has over 18 years of experience in management consulting, technology and global IT services management.
  • Analytics & Testing
    customer mobile intelligence

    Getting Personal in a Crowded World

    In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier said than done. Creating this kind of experience requires the tools to learn about your customers, build relationships and know…

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