Where’s Wesley? SXSW Success on a Small Budget

With SXSW recently behind us, many companies are sitting in board rooms asking themselves, Why didn’t we get any traction at SXSW? Many are even wondering if the huge amount of money they spent was simply wasted.. As a mecca for tech companies, it’s the perfect place for raising awareness of a brand, but why do so many companies fail at this massive tech gathering? Statistics for SXSW Interactive 2016 Interactive Festival Participants: 37,660 (from 82 foreign countries) Interactive Festival Sessions: 1377 Interactive Festival Speakers: 3,093 Interactive Media in Attendance: 3,493 If you haven’t been to SXSW, let me paint

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