DAM: What is Digital Asset Management?

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target-areas of media asset management (a sub-category of DAM). It’s hard to make the case for digital asset management without appearing to relentlessly state the obvious. For instance: marketing today depends heavily on digital media. And time is money. So marketers should spend as much