You may have noticed that we have a drip program on inbound marketing that you can sign up on our site (look for the green slide in form). The results of that automated email marketing campaign are incredible – over 3,000 subscribers have signed up with very, very few unsubscribes. And we never even converted the emails to a beautiful HTML email yet (it's on the list of things to do). Automated email is definitely a direction that we want to keep going in. We won't ever abandon our daily and weekly marketing newsletter, but having more personalized choices for our readers to dive in on a specific topic is a great direction we want to explore further.
Email marketing is the master of evolution. Where other out-dated marketing methods get left behind, email changes, adjusts, and powers on through. Last year, email responsiveness was a really big deal. Users were accessing the internet remotely, and to remain relevant email marketing had to become responsive across any and all devices. Emails should now not only be responsive, they should be targeted, timely, and personalised. Adi Toal, Instiller
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. That's a huge number – and Instiller has put together this infographic that provides the evidence that email automation is significantly impacting both B2C and B2B marketing effectiveness.
Of course, automated email isn't simply an opt-in drip campaign like we have. It also includes auto-response triggered emails as well as auto-initiated drip campaigns that are triggered when a subscriber takes a specific action. Triggered email messages average 70.5% higher open rates and 152% higher click-through rates than business as usual marketing messages. Why? Timing and personalization make these emails the most relevant messages that you can ever initiate automatically.
Instiller has build an email automation solution that provides all of the tools needed for agencies to deliver a complete email marketing service to clients. Dynamic automation workflows, autoresponders, welcome programs, birthday emails, booking confirmations, nurture sequences and dynamic content are all features of their platform – zeroing in on the effectiveness of email automation from their infographic!