Content Marketing

4 Questions to Ask Your Website Visitor

Douglas Karr Monday, September 1, 2008

0 1 minute read

Avinash Kaushik is a Google Analytics Evangelist. You’ll find his blog, Occam’s Razor, is an outstanding web analytics resource. The video can not be embedded, but you can click through on the following image:

Avinash Kaushik

Avinash touches on fantastic insights, including analyzing what is NOT in your website that should be. Avinash mentions iperceptions, a company who assists companies understand customer satisfaction. They simply ask 4 questions:

4 Questions to Ask Your Website Visitor

Who is coming to your website?
Why are they there?
How are you doing?
What do you need to fix?

These four questions can drive significant improvement to your site and the business results that it drives. Do you know the answers to these questions? If not, how are you planning and prioritizing upcoming changes?

Web Analytic’s Best Feature?

This slide caught my attention more than anything else because of my experience as a Product Manager and dealing with internal and external requests for product features.

Learn to be wrong. Quickly.

In other words, don’t guess as to what should be put in your site (or product) and don’t let it go to committee. Put it in production and watch the results! Let the results be the guide as to how your site or product is developed.

Watching the video will provide some insight into the power of analytics! Be sure to take the time and watch the video, it should really get you thinking about how you can analyze any package you have and get better performance from your web site.

What’s Occam’s Razor?

In case you’re wondering what Occam’s Razor is and what it might have to do with Analytics:

Occam’s razor (sometimes spelled Ockham’s razor) is a principle attributed to the 14th-century English logician and Franciscan friar, William of Ockham. The principle states that the explanation of any phenomenon should make as few assumptions as possible, eliminating those that make no difference in the observable predictions of the explanatory hypothesis or theory.

Occam’s Razor, Wikipedia

Hat tip to Mitch Joel at Six Pixels of Separation for the find.

Douglas Karr Monday, September 1, 2008

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge