Avinash Kaushik is a Google Analytics Evangelist. You'll find his blog, Occam's Razor, is an outstanding web analytics resource. The video can not be embedded, but you can click through on the following image:
Avinash touches on fantastic insights, including analyzing what is NOT in your website that should be. Avinash mentions iperceptions, a company who assists companies understand customer satisfaction. They simply ask 4 questions:
4 Questions to Ask Your Website Visitor
- Who is coming to your website?
- Why are they there?
- How are you doing?
- What do you need to fix?
These four questions can drive significant improvement to your site and the business results that it drives. Do you know the answers to these questions? If not, how are you planning and prioritizing upcoming changes?
Web Analytic's Best Feature?
This slide caught my attention more than anything else because of my experience as a Product Manager and dealing with internal and external requests for product features.
Learn to be wrong. Quickly.
In other words, don't guess as to what should be put in your site (or product) and don't let it go to committee. Put it in production and watch the results! Let the results be the guide as to how your site or product is developed.
Watching the video will provide some insight into the power of analytics! Be sure to take the time and watch the video, it should really get you thinking about how you can analyze any package you have and get better performance from your web site.
What's Occam's Razor?
In case you're wondering what Occam's Razor is and what it might have to do with Analytics:
Occam's razor (sometimes spelled Ockham's razor) is a principle attributed to the 14th-century English logician and Franciscan friar, William of Ockham. The principle states that the explanation of any phenomenon should make as few assumptions as possible, eliminating those that make no difference in the observable predictions of the explanatory hypothesis or theory.
Hat tip to Mitch Joel at Six Pixels of Separation for the find.