b2b facebook marketing

Analytics & Testing Content Marketing Social Media & Influencer Marketing

10 Facebook Strategies for B2B Marketers

Douglas Karr Thursday, December 1, 2011

4 Less than a minute

Brandglue, a newsfeed optimization tool that helps pages rank higher with the Facebook algorithm, has provided insight using PageLever statistics on how they helped Eloqua grow their Facebook community by 2,500%. It’s a great presentation, walking through the use of landing tabs, sweepstakes, referral data, content, timing, etc. The resulting 2,500% increase in Facebook drove 150% more visits back to Eloqua. Nice work!

The bottom line from Eloqua’s post on the presentation:

Stop using auto-posting tools: They cloud your content’s visibility.
Create a landing tab for new visitors: You wouldn’t believe the impact it has on conversion.
Shift your focus from page views to stream views: The action happens in the newsfeed.

View more presentations from Eloqua

Douglas Karr Thursday, December 1, 2011

4 Less than a minute

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

4 Comments

Joe Chernov says:

Thursday, December 1, 2011 at 9:26 AM

Hey Doug! Thanks for sharing the 10 Ways to Solve Facebook for B2B deck. Truly appreciate the support! -Joe

Reply
1. Douglas Karr says:
  
  Thursday, December 1, 2011 at 10:10 AM
  
  You bet, Joe! Love how you guys share your own strategies – we try to do the same here.
  
  Reply
emma_schwartz0 says:

Thursday, January 23, 2014 at 4:35 PM

thx for the tips

Reply
emma_schwartz0 says:

Thursday, January 23, 2014 at 4:36 PM

cool presentation

Reply

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge