Brandglue, a newsfeed optimization tool that helps pages rank higher with the Facebook algorithm, has provided insight using PageLever statistics on how they helped Eloqua grow their Facebook community by 2,500%. It’s a great presentation, walking through the use of landing tabs, sweepstakes, referral data, content, timing, etc. The resulting 2,500% increase in Facebook drove 150% more visits back to Eloqua. Nice work!
The bottom line from Eloqua’s post on the presentation:
- Stop using auto-posting tools: They cloud your content’s visibility.
- Create a landing tab for new visitors: You wouldn’t believe the impact it has on conversion.
- Shift your focus from page views to stream views: The action happens in the newsfeed.
View more presentations from Eloqua
Learn how to create high-quality content that motivates publishers to publish, and readers to share. Discover tactical takeaways from the 2018 State of B2B Content Consumption and Demand Report, on Thursday, August 23rd at 12:30 p.m. EDT/9:30 a.m. PST.