Marketing InfographicsSales EnablementSocial Media & Influencer Marketing

B2B Marketing Guide to Drive Sales Results

This infographic from Introhive does a nice job in breaking down tactics to channels for business-to-business (B2B) marketing efforts that drive sales results. I’m not convinced that the advice here should be literally accepted by every B2B organization, but it does supply some great descriptions as to how the channels can benefit your sales efforts.

This resource is meant to help you understand the B2B marketing and sales landscape so you can identify the right strategies and tactics for your organization. After careful analysis and years of experience in B2B marketing, we have looked at the effectiveness of everything from Twitter to cold calls.

Introhive is a social-selling platform that maps connections between companies and their customers and prospects.

infographic_b2bmarketing

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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