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Video Vital Statistics for B2B Marketers

This may be the most entertaining and well-balanced video infographic that I’ve watched on B2B Marketing. While the statistics were compiled over a year ago, it paints very clear picture on how buying behaviors have changed in business to business. It also provides a ton of evidence on how and why a content and social strategy are imperative in B2B marketing!

The way businesses are buying is getting a little more complicated, so we asked a question: ‘Is this the end for outbound campaigning?’ Well, our follow-up video packed in all the facts and stats for marketers to build a business case for a balanced inbound and outbound marketing strategy. It even featured dinosaurs. Earnest

The key theme throughout this video is fairly straight forward… inform your prospects, don’t sell to them. The ability to make a sale is much easier when your prospect is educated – not just on your product – but your expertise and authority within the industry.

Here’s the accompanying B2B Vital Statistics infographic:

VS2infographic

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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