This may be the most entertaining and well-balanced video infographic that I've watched on B2B Marketing. While the statistics were compiled over a year ago, it paints very clear picture on how buying behaviors have changed in business to business. It also provides a ton of evidence on how and why a content and social strategy are imperative in B2B marketing!
The way businesses are buying is getting a little more complicated, so we asked a question: ‘Is this the end for outbound campaigning?’ Well, our follow-up video packed in all the facts and stats for marketers to build a business case for a balanced inbound and outbound marketing strategy. It even featured dinosaurs. Earnest
The key theme throughout this video is fairly straight forward… inform your prospects, don't sell to them. The ability to make a sale is much easier when your prospect is educated – not just on your product – but your expertise and authority within the industry.
Here's the accompanying B2B Vital Statistics infographic: