This infographic from Maximize Social Media beautifully lays out the advantage of inbound marketing as part of your overall sales process. It’s unfortunate, though, that they choose to pit one strategy against the other rather than providing how most B2B companies are combining the two strategies.
By combining an inbound and outbound approach to B2B sales, you can capture and score your leads as they interact with your content and social activity online. This provides fantastic data for your outbound initiatives. It enables you to educate your prospect and drive them to a sale. It enables your sales team to close sales faster, increase the value of those sales, and match great customers to the products and services you provide.
B2B Sales has changed – but leveraging both inbound and outbound strategies can increase your sales productivity, maximize your revenue production, and drive the authority your brand needs for effective marketing.