Business to Business marketing seems to get a lot more scrutiny online than business to consumer. Having worked in the B2B field for quite some time, I find that interesting… outside of events, I don’t know that I’ve ever worked for a company that didn’t fully realize its sales through inbound marketing online!
Marketingsherpa put together this great infographic on how B2B Marketers are optimizing their sales funnel.
The infographic was developed from the results of our 2012 B2B Marketing Benchmark Study. This study focused on identifying the most effective strategies and tactics for attracting and converting the modern B2B buyer, and benchmarking B2B marketing performance. It represents the scope of our study, which dissected all stages of the funnel, from lead generation to sales conversion. Jen Doyle, Senior Research Manager, MECLABS