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Digital Marketing and SEO for Bands and Musicians

You might find my taste in music a bit angry, I’m especially fond of a local band Join The Dead here in Indianapolis. Over the years, I’ve become more and more of a fan of live, obscure, and local bands. I love having a beer with the band and appreciate the local music experience much more than some band I can barely see from the nosebleed seats at the local stadium or amphitheater.

To be honest, while many large bands and music stars cry about the sky falling on their industry, I believe online media has transformed the music industry for the better. Instead of a few moguls out there selecting the music that’s going to be heard or the next boy band that’s going to be stars, we now have the consumers of music deciding what they want to hear. We’re not totally there yet – but there’s no doubt that a relatively unknown band can get heard now more than ever, especially if they market themselves well online.

Making sure you have a musical presence on the Web is a little more involved than posting a link to your YouTube channel on Facebook- you need a website, title tags and a meta description, relationships with influential bloggers, and more. Here’s your guide to SEO for musicians so that you can go from garage band to viral sensation.

Kristen Geil, Digital Third Coast.

So there you have it – a great infographic that provides some great resources. I’m also a fan of Bandsintown to register your next gig at and have folks follow and share you on! Rock on!

Online Marketing and SEO for Bands and Musicians

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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