As more and more companies adopt and improve their social media strategies, it's getting much more difficult for your updates to be heard. I'm a huge proponent of evaluating each of your status updates for one simple thing… value. Is the information you're sharing of value to your audience? If it is, you have a winner.
Your status update is the starting point for your success on Facebook. You may have great apps built and great content to share but if you can’t get your message across in a compelling status update then you won’t reach your users like you want or deserve. So how do you get your fans to actually Like, interact and share your posts?