The 2015 shopping season is now upon us and the numbers are in as we move closer to the holiday season. RetailNext reports that brick-and-mortar traffic was down year-over-year but online sales were up by double digits.
Thanksgiving Day grossed an estimated $1.8 billion in sales while Black Friday attracted an estimated $10.4 billion in sales according to ShopperTrak. Adobe reports online shoppers spent $4.45 billion on Black Friday and Thanksgiving Day.
Think with Google has put together this infographic, overlaying store traffic for electronics stores, cellphone stores, discount stores, department stores and shopping malls. Mobile and video will continue to drive influence on purchase decisions, in fact:
82% of smartphone users will consult their phone while in a store Tweet This!
And for many stores, the peak hasn’t arrived yet. Store traffic on the last Saturday before Christmas will outpace Black Friday. And last minute shopping, especially on small items, will peak right up to Christmas Eve.