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Blogs & Blossoms: Seed, Weed, Pollinate and Grow

SeedEdited: 9/1/2006
One of the team leaders at work spoke to me about a book that he read that basically provided proof that very few ideas are actually. Last night I wrote an entry at I Choose Indy! letting folks know what my plans were for the site. Since the audience was non-techy, I wanted to put the message in a metaphor that would provide a clear picture. Since Indiana is known for it’s agriculture, I selected Seed, Weed, Pollinate and Grow.

The idea came to me as I was watching a Web 2.0 spot on another site. I apologize for not remembering which executive said it, but he mentioned ‘seed & weed’ for building new businesses on the net. I took it a step further in speaking about how I was going to grow I Choose Indy!

Blogs & Blossoms: Gardeners have been using these techniques for hundredsof years. We’re simply the new breed.

You can read my entry over on that site, but it’s applicable to really any blog:

  • Seed: You must provide useful content to your readers. This plants the seeds for them returning, as well as new readers finding you.
  • Weed: You must fine-tune both your voice and your design. Outside of the one-off posts on humor, a Colbert video, or your family vacation… you do need to provide your readers with information that they have come to expect from you.
  • Pollinate: Your voice must carry beyond your blog. Bloggers keep their eye on their industry, on other blogs, on news… and they act on it. Adding comments and voicing your opinions of other posts using trackbacks pollinates the web with your seed. As well, be attentive to those who throw seeds your way… it’s important that you acknowledge them. Blogging is communication = two way.
  • Grow: Your crop (readership) will grow as you continue to seed, weed, and pollinate. Growth is part of your responsibility as well. Grow your expertise and grow your network. Keep an eye on your blogs growth utilizing good analytical tools so you make sure you’re heading in the right direction.

There you have it! Blogs & Blossoms. The methods deployed by gardeners for hundreds of years are no different than the methods you need to build a successful blog. We’re simply the new breed of gardeners. Our crop is readership, our fertilizer is information, our seeds are posts, our farm is our blog, our weeds are competition, poor focus and bad design, and our pollination techniques are comments, trackbacks, search engine optimization and social networking optimization.

Follow the simple rules of farming and your blog will blossom!

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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