Analytics & Testing, Content Marketing, Search Marketing,

Blog-Tipping: RobNeville.net

Next on the list of Blogs to Tip is RobNeville.net. Rob’s blog is about “the human aspect of technology, both from an interface and usability standpoint as well as in terms of practical applications.”

Rob likes the minimalistic style of his blog so I’m not going to toy with that (too much). Hehe, I think he’s done a nice job. One example is the very slight line between his content and sidebar – it’s a very nice touch that separates the two but still maintains the design nicely!

Here are your Blog Tips:

  1. I was taking a closer look at the spacing aspects of your sidebar and noticed you’re using a span tag for the sidebar sections title (span class=”title”). I was trying to evenly space the title from the information below it in each of your sidebar sections but couldn’t hack it out just using Firebug. However, I’m fairly certain you should try an h3 tag instead of the span and simply set the h3 style parameters the same as your #sidebar .title class. (use #sidebar h3).

    I believe this will allow you to remove the linebreak (<br />) tag after the span and consistently pad beneath the h3 using a padding-bottom property. In places, the content and the title appear to almost touch and in other sections they are nicely spaced.

  2. Try setting a height to your header and putting a little bit of room between the header information and the Google ad – again this looks a little busy:
    #headwrap { padding-top:1em; height:95px; }
  3. You can level your content and your sidebar with a slight margin in your content style:
    #content { float:left; width:540px; margin-top:10px; }
  4. Since your content is left justified and your sidebar is on the right, perhaps you can test with a center-justified page:
    #rap { background-color:#FFFFFF; margin-left:auto; margin-right:auto; padding:6px; width:750px; }
    Notice I also modified the width of the content and the page – tweaking it just a little wider.
  5. I noticed a couple other elements in your stylesheet that were defined but not used – wp-calendar and democracy. I’m guilty of cleaning up my stylesheet, too, but just a note that every bit counts (pun intended) when you optimize your stylesheet for speedy downloading!
  6. I didn’t notice a meta name or description in your headers! This is extremely helpful for Search Engines – I don’t know that it has a huge impact on your ranking, but it surely helps when folks actually read the excerpt in the search engine. Here’s a post I did on a couple plugins and some customization you can do to fully leverage meta tags in your theme design.
  7. Be sure to add the following line to your robots.txt page:
    sitemap: http://www.robneville.net/sitemap.xml
    Pointing out your sitemap to search engines is a new feature of the sitemap protocol – be sure to take advantage of it!
  8. I love the about page and the pictures! It looks like you’re a heck of a photographer… perhaps a flickr badge or flickr feed posted in your sidebar could add some color 😉 and personality to your blog.
  9. If you’re concentrating some of your content on your blog, be sure to take advantage of displaying related posts via the Related Posts plugin. See #8 on my blog tip for PGA-Auctions.
  10. On longer posts, I’d recommend using headings (h1, h2, h3) and bulleted lists to break up or chunk your content. Headings assist in ranking your content as well as capturing your readers’ attention.

Rob, thanks so much for allowing me this opportunity! I hope this helps some tweaking of your style as well as brings you some more visitors!

How to get your Blog Tipped

If you’d like your Blog Tipped, simply follow the directions on my Blog Tipping Post.

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