Content Marketing, Search Marketing,

Blog-Tipping: Winextra

Steven Hodson’s blog is one of my favorites, WinExtra. Steven’s added a lot of color to my blog with 28 comments since January! That’s a lot of user generated content and I really appreciate all the support Steven’s provided me.

Here are your blog tips:

  1. I actually found a bug in your header file! In your alternate link to your RSS feed, there’s no actual link URl in your alternate link tag. It should be:
    <link rel="alternate" type="application/rss+xml" title="WinExtra" href="http://feeds.feedburner.com/Winextra" />For folks who like to find and click the RSS button manually, you may want to place it up above your Mascot (sorry Mascot!) with a little note to Subscribe. You might even strip down your Email Subscription form and put it up there as well!
  2. IMHO, I would move your Categories further down you page. I’m only guessing, but I believe if you do an analysis of your page interactions, you’ll find that recent comments and recent posts will drive more traffic into your site. I’ve found that comments especially drive a lot of traffic. It’s the behavior of the herd… if people are commenting, it must be interesting!
  3. You’ve got a great look and feel to the blog, I really like the style – and I don’t care that you used tables ;). I would make your “WinExtra” title in the header a link back to the home page, though. There’s some work you can do there. First, I would wrap Winextra in both an H1 tag and a link back to your home page. An H1 will tell search engines that it’s the most important feature there. You can control the link with CSS so that it doesn’t change appearance in your style sheet:
    #left_header_title h1 a { text-decoration:none;
    font-weight:Arial,Helvetica,sans-serif;
    font-size:43px;
    left:35px;
    position:relative;
    top:30px;
    font-weight:normal
    }
  4. I noticed throughout your blog that you don’t put heading tags to use (h1, h2, h3). Believe it or not, those words will be indexed due to their importance. So, if I look up ‘scrappy features’, you’re no where to be found. Try throwing features in an H2 heading on the page along with the Keyboard Shortcuts, etc. and you’ll get better indexing!
  5. Your sitemap is fantastic. New to the standards of sitemaps is the ability to reference them on your robots.txt file! I would update your robots.txt file with the following:
    User-agent: *
    Disallow: /wp-
    Sitemap: https://martech.zone/sitemap.xml

    This will ensure that the search robots don’t even attempt to crawl any WordPress Admin pages and such as well as let all of them know where your sitemap is!
  6. I’m guessing but I figure TwitBox has been a great source of traffic for your site. You’ve got other products as well but I didn’t even know it! I think you should put up a nice decorative banner of some sort with an icon with each of the products! Perhaps a nice big Freeware (instead of ‘Homegrown Software’) box with an icon and note about each product? Putting that on the home page will drive some more traffic and the software will keep them coming back!

Whew! That was a tough one! It’s tough finding stuff to improve with a Net Vet like yourself, Steven! And – I was surprised that I didn’t have you on my Blogroll. You’re on there! Thanks for contributing to my site so much.

How to get your Blog Tipped

If you’d like your Blog Tipped, simply follow the directions on my Blog Tipping Post.

3 Comments

  1. 1

    First off thanks for taking the time to have a go through I really appreciate it.

    I have locked your post away in one of my FeedDemon newsbins for safe keeping and will start going through tomorrow and see about getting the fixes in place.

    Much of the settings are the default one’s that came with the theme so I knew there was some work that needed to be done so it is nice to havea starting point to work from.

    and thanks for the ego boost about being a NetVet … it made my day 🙂

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