Content Marketing

Blog-Tipping: Imagination+Innovation

TippingDuane from Imagination+Innovation has been a great reader and he’s my first blog-tippee so I’m going to reward him with some big tips to fine-tune his blog (which is already top-notch!):

Here are my tips for your blog:

  1. Search engines really love to rank sites higher if the name of the site matches the domain name. It’s one of the reasons why my site will never rank tops for “Marketing and Technology”… doesn’t match “douglaskarr”. You’ve got a fantastic domain but a different blog name. Perhaps you can somehow include “creative” and “traction” in the subheading of your blog (if you want to keep the blog title).
  2. To keep folks around, I’d recommend the Related Posts Plugin and put the related posts at the bottom of each of your posts. This way folks that find you via a Search Engine will read your posts and if they don’t find exactly what they need, they may stick around for additional articles that are on the same subject. This will also help with deep linking for Search Engine Ranking.
  3. You’ve got a couple RSS buttons fighting for my attention. I believe you could better attract folks to your feed by using the default orange RSS feed icons in the far right column instead of the theme’s blue icons. (I also recommend using FeedBurner to measure your feeds and add some additional features, like email subscriptions)
  4. Your posts are fantastic, concise and well-written. As well, you have the blessing of living in one of the finest cities on the Planet – Vancouver still takes #1, though. 🙂 To match your style of writing and promote your home, I would love to see you find a great image of Toronto, perhaps the busy skyline at night, and put that has a header image where the big blue header background is. It would liven up your theme. Something similar to the picture on your About Page would be great – it’s happy, colorful… and shows some of that hustle and bustle!

Imagination+Innovation

Fantastic Blog, Duane! We have a lot to learn from you – both with your formal education in Public Relations, Marketing, and Physiology and your current work with your Advertising Agency. No doubt you are taking the conversation to the next level!

How to get your Blog Tipped

If you’d like your Blog Tipped, simply follow the directions on my Blog Tipping Post.

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