Remember when folks were saying that blogging was dead? I've been blogging now for a decade and owe my success, my book, my company and my career to blogging. Through years of blogging, I've generated influence, authority and enough of a following that we're able to sustain a growing business helping our clients with their content marketing efforts. I don't just talk about the benefits – I continue to reap the benefits!
This is a great overview of the Blogconomy by Ignite Spot. They've got solid advice on their post – blog weekly, write useful content, always have a call to action, and have an email newsletter to capture subscribers. Like any other marketing medium, the effort you put in produces relative results. If your company can post daily – from client stories, to use cases, to company news and industry advice – you can get there quicker!