Content MarketingMarketing InfographicsSocial Media & Influencer Marketing

Content: The Key to Killer Blog Posts

Sharing great content will forever be the driving force for companies to build their online presence, share their stories, and attract, engage and sell to customers. We are working with two clients right now whose strategies have changed and they weren’t sharing visual content via social and haven’t had us developing video or infographics… and the downturn in their share of voice, visitors, and – ultimately – leads and closes have suffered. Content is the oxygen that is needed to keep your online marketing alive.

Your blog can be an incredible asset in crafting your online presence and success. By using a consistent approach, establishing and maintaining your distinctive voice, and providing high-quality, useful content to your readers, you’ll be well on your way to making sure every post on your blog is a killer blog post.

This is quite a comprehensive infographic with so much to share… be sure to read through it and apply the lessons to your own blogging strategy. It’s a great overview of styles, low-hanging fruit often missed, establishing a content calendar and producing relevant content that drives awareness and sales.

killer-blog-post-1-content

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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