One of the great advantages of blogging, twitter and other social media is that they provide a human face to your business. People buy from people and people buy emotionally, so the human impact is essential.
One strategy that businesses neglect to incorporate into their social media strategy is their philanthropic endeavors… and that’s a mistake. Promoting the charities your business and your employees support is a great way to provide more than a human side to your business, it provides a caring side. As well, promoting the charities you work with will help the charities – who often don’t have the resources your business does!
I’m not talking about bragging about how much your business does for charity. Rather, discussing the events and how your readers and followers can help the charity as well. On that note, I’d like to introduce Samaritan’s Feet, a charity that The MarTech Blog and my company, DK New Media, is supporting:
Samaritan’s Feet is a non-profit organization dedicated to changing lives though Shoes of Hope distributions around the world. 300 million people wake up each morning without a pair of shoes to protect their feet from injury and disease. The goal of Samaritan’s Feet is to provide shoes to 10 million of these individuals in the next 10 years by teaching them a biblical story of faith, hope, and love, demonstrating those truths in touching them by washing their feet, and treating them to a new pair of shoes and socks.
Samaritan’s Feet is well on the way – providing just under 3 million pairs of shoes to date!
Martin Luther King, Jr. said, ?Life’s most persistent and urgent question is: what are you doing for others?? As January 18 nears, we hope that you follow @tweet4feet and @samaritans_feet to support and spread the word on this incredible charity. If you’d like to Blog for Feet, I’ll send you a free copy of my eBook as well as mention your blog post on MLK day!
Despite what you might guess, calls to businesses are not decreasing as investment in digital marketing grows. Instead, the investment in digital marketing has actually led to a dramatic rise in calls to businesses.