Search Marketing

Blogging Impact on Organic Search

Many individuals and companies don’t recognize the power of blogging as a valid outlet for Marketing. One advantage that I would like to provide you is the importance of organic search (people trying to find you through search engines) and the effects of blogging.

I have two sites to compare, Payraise Calculator and On Influence and Integration. Payraise Calculator is a static site where the content does not get adjusted on a regular basis. There are specific search terms that Payraise Calculator is found with over and over again. You’ll see this in the results of organic search through Google on the site over time in the following chart. I did do some Search Engine Optimization and changed some of the content recently.

Payraise Calculator – Static Content
Payraise Calculator Over Time

Because the content of On Influence changes on a daily basis, the amount of search terms continues to change. The added content makes the site ‘findable’ with multiple search terms and key words. Because the content continues to change, the site is checked by search engines often and re-indexed based on those findings. Note the change in organic search through Google over time:

On Influence and Automation – Dynamic Content
On Influence and Automation Over Time

If you’d like to do this same report using Google Analytics, you can go to Referring Source (in this case, Google), set your date range, and then click on the double arrow and select ‘Data Over Time’:

Google Analytics Data Over Time

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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