Content Marketing

I’m not going to Barnes and Nobles Today!

They built a Barnes and Nobles within a few miles of my home and it’s really a stunning store. I seem to always have a difficult time actually finding my books there, though. Borders seems to have a more finite means of organizing their shelves.

Anyways, I really enjoy both stores but I’ve found myself at Barnes and Nobles more often because they have a Starbucks that has Wireless with AT&T. I haven’t been to Borders for a while – I’m hoping that they’ve got access besides T-Mobile as well.

Anyways – I’m a bookhound and order books constantly from Barnes and Nobles (and Amazon) but only Borders remembered what today is:
borders

That Borders took the time to design a nice email like this AND send me coupon for 25% off is too cool and won’t be forgotten with me. It sounds as though

Borders may be losing the war to Barnes and Nobles – but, aside from a convenient location, I’m really not sure how.

By the way, I’m the big 4-0 today! Woohoo!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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