Last March, Incapsula published a study that showed the majority of website traffic (51%) was generated by non-human entities, 60% of which were clearly malicious. Bad news… bot traffic is up and up tremendously. In fact, up to 61.5% of the traffic you’re seeing in Google Analytics wasn’t generated by a human at all, but a bot.
This was a great find by our partners at Site Strategics, who run the Edge of the Web Radio show that we sponsor. It means quite a bit to companies, who may be wondering why conversion rates have continued to drop on their site. A bot isn’t going to convert… but they will skew the overall conversion performance numbers!