You may have noticed on our blog that if your mouse moves away from the page and towards the address bar (and you've not subscribed), that a subscription panel appears. It works brilliantly… and we've increased our acquisition efforts of subscribers from dozens to hundreds every month. This is known as exit intent.
Bounce Exchange has a patented Exit-Intent technology that observes mouse gestures, the speed of the mouse, the location of the mouse, and whether or not it breaks the plane of the browser to predict whether or not your intent is to leave the website.
Before the user is able to abandon the site, a pane appears to attract and retain the visitor. That's what exit intent is and it's quite effective!