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Branch Metrics: Convert, Grow and Track Mobile App Adoption

Douglas Karr Douglas KarrLast Updated: Jul 13, 2015
1 minute read
Grow your app | Contextual deep links by Branch Metrics

Branch Metrics offers a platform that helps you produce universal campaign links that help you to gain mobile application adoption organically. Their platform can assist you:

  • Convert website users to app users, using a text-me-the-app page or universal app banner
  • Help grow your app through referral, incentive and advocacy campaigns.
  • Increase mobile app activation rates with automated login and incentives.
  • Track app adoption metrics accurately by channel, user or content.

By embedding the Branch SDK into your iPhone or Android app, Branch links pass referring and contextual data through install, allowing you to customize the whole app experience depending on where your users come from. You can generate a personalized welcome when referred by a friend or provide different post-install offers for different users.

Branch Metrics Dashboard

The platform provides you with the analytics you need to optimize your app download campaigns by measuring every channel and event. Using Branch links you can send web visitors to content in your app seamlessly, even if they don’t have the app already installed.

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Douglas Karr Douglas KarrLast Updated: Jul 13, 2015
1 minute read
Douglas Karr

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
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